Unique Combination of Experiences

Rafael Baroni
Co-Founder and COO
Forestry Engineer from FCA Unesp, MBA from FGV and XBA from Startse. He has experience as a forestry operations manager, working for 17 years in the main companies in the forestry sector: Veracel, Fibria and Suzano. In his last position, he was responsible for the environmental management of more than 300,000 hectares.

Juliano da Silva
Partner and Technical Director
Zootechnician from FZEA/USP with specialization at ESALQ/USP. Production director of the Nelore Mocho CV Group. He has been responsible for implementing and managing ILPF systems for 10 years, becoming a reference in the dissemination of integration practices. Under his management, he created an Embrapa URT (Technological Reference Unit) farm.

João Carlos Telles
Partner and CIO
Executive with over 20 years of experience in investment banking, with a strong track record in corporate finance, capital markets, and fundraising. Former Co-Head of ECM Brazil at UBS BB, and previously led the M&A and Fixed Income divisions at BB Investimentos. Holds a degree in Economics from UnB, an MBA in Finance from USP, and an EMBA from NYU.

Patricio Lobos
CWO & CLO
Professional with over 30 years of experience in wealth and investment management, with strong expertise in finance, governance, and long-term asset strategies. Leads integrated approaches that bridge financial analysis, decision-making, and sustainable value creation for stakeholders.

Bárbara Maeda
Communication & Stakeholder Relationship
Business Administration graduate from INSPER-SP, with a postgraduate qualification from the University of California, Berkeley. Professional with 8+ years of experience in communication and digital marketing, focused on process structuring and project management, bridging strategy and execution.

